If you want to gain access to international markets, first of all you need your business partners' trust. The competence of behaving appropriately in international contexts will establish the pertinent basis. Cultural-sensitivity training, for example, will prepare your staff for a stay abroad. Other training courses focus, for example, on language barriers, international project management or issues relating to returning to your home country.
The three-pillar system
Customs are different everywhere. However, the mere knowledge will not suffice for you to be successful internationally. For the development of cultural competence, we rely on our holistic three-pillar system.
Cross-cultural knowledge ‑ the foundation
Secure command and poise in applying cultural skills in the respective situations
Respect for the business partners' personalities
You will gain entrepreneurial leeway in the global economy by means of cultural competence.